Buch, Englisch, 232 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 454 g
The Design of Rhetoric
Buch, Englisch, 232 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 454 g
Reihe: Baywood's Technical Communications
ISBN: 978-0-89503-059-7
Verlag: Baywood Publishing Company Inc
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
List of Tables and Illustrations
Preface
Chapter 1 THE CANONS OF RHETORIC
Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 5 Delivery
Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry
Practice
A Technical Publication
A News Publication
A Promotional Publication
EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors