Buch, Englisch, Band XIII, 356 Seiten, Format (B × H): 164 mm x 245 mm, Gewicht: 820 g
Reihe: American Translators Association Scholarly Monograph Series
Buch, Englisch, Band XIII, 356 Seiten, Format (B × H): 164 mm x 245 mm, Gewicht: 820 g
Reihe: American Translators Association Scholarly Monograph Series
ISBN: 978-90-272-3189-5
Verlag: John Benjamins Publishing Company
• Return on investment and the localization business case
• Localization cost drivers and cost-containment strategies
• Localization quality and customer-focused quality management
• Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
• Using a meta-language to facilitate accurate translation of disembodied content
• The case for managing source-language terminology
• Terminology management in the localization process
• Reconciling industry needs and academic objectives in localization education
• Localization standards and the commoditization of linguistic information
• The creation and application of language industry standards
• Rethinking customer-focused localization through user-centered design
• Moving from
translation reuse to language reuse