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Buch, Englisch, 162 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 216 g
A Key Idea for Business and Society
Buch, Englisch, 162 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 216 g
Reihe: Key Ideas in Business and Management
ISBN: 978-1-032-51410-9
Verlag: Routledge
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
Zielgruppe
Postgraduate, Professional Practice & Development, and Undergraduate Advanced
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Persuasion at the Near End of the World 2. Philosophy or Persuasion? 3. Politics and Persuasion 4. Psychology of Persuasion 5. Prose for Persuasion
