Buch, Englisch, 616 Seiten
Reihe: ASAL Business for OCR
ISBN: 978-1-009-81864-3
Verlag: Cambridge University Press
This student book provides comprehensive coverage of Cambridge OCR's A Level Business (H436). Featuring an easy-to-follow structure, real-world examples and accessible language, it'll engage and support students to develop essential knowledge, understanding and confidence ahead of exams. Endorsed for Cambridge OCR's qualification, the book takes a 'learn-by-doing' approach. It contains a variety of activities and opportunities for discussion, as well as suggestions for individual and group work. It also encourages students to apply what they've learned to real businesses they know. Practice exam and formative questions allow them to track their progress and better prepare for assessments.
Autoren/Hrsg.
Weitere Infos & Material
Acknowledgements; Introduction; About the authors; How to use this book; Command words; Business activity, marketing and people; 1. Business activity; 1.1 What is business activity?; 1.2 Business structure; 1.3 Stakeholders; 1.4 Business size and growth; 1.5 Scale of operations; 1.6 Customer journey; 2. Marketing; 2.1 What is marketing?; 2.2 Identifying and anticipating customer needs; 2.3 Targeting customers; 2.4 The marketing mix; 2.5 Sales forecasting; 2.6 Technology in marketing; 2.7 Measuring marketing performance; 3. People; 3.1 What is human resource management (HRM)?; 3.2 Organisational design; 3.3 Motivation; 3.4 Leadership; 3.5 Employer/employee relations; 3.6 Recruitment and selection; 3.7 Training and development; 3.8 Measuring human resource performance; Paper 1 practice questions; Operations, finance and external influences; 4. Operations; 4.1 What is operations?; 4.2 Productivity; 4.3 Quality; 4.4 Managing capacity; 4.5 Inventory; 4.6 Supply chain management and logistics; 4.7 Measuring operational performance; 5. Finance; 5.1 What is finance?; 5.2 Costs, revenue, profit and loss; 5.3 Budgeting; 5.4 Cash flow forecasting and liquidity; 5.5 Sources of finance; 5.6 Financial statements; 5.7 Measuring financial performance; 6. External influences; 6.1 What is the market?; 6.2 The global market; 6.3 Political, economic, social and technological influences; Paper 2 practice questions; 7. Strategy, risk and managing change; 7.1 Business planning; 7.2 Business strategy; 7.3 Strategic decision making and implementation; 7.4 Investment decisions; 7.5 Managing risk; 7.6 Change management; 7.7 Ethical, legal, environmental and sustainability issues; Paper 3 practice questions; Glossary; Index
