Choosing Words That Influence and Inspire
Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 526 g
ISBN: 978-1-119-08771-7
Verlag: Wiley
Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace.
To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas.
* Understand why jargon is reviled, yet ubiquitous
* Learn why "business speak" gets in the way of business
* Discover what kind of language influences and inspires others
* Convey ideas with clarity, energy, and conviction
* Approach all communication as an act of leadership
Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PREFACE AND ACKNOWLEDGMENTS ix
INTRODUCTION xv
Part I The Many Faces of Jargon
Introduction to Part 1: Why Does Jargon Exist and Why Should Leaders Care? 1
Chapter 1 You Must Start with Leadership 11
Chapter 2 The (Few) Benefits of Jargon 19
Chapter 3 Assumption-Based Jargon 29
Chapter 4 Inflation Jargon 43
Chapter 5 Lack-of-Clarity Jargon 55
Chapter 6 Obfuscation Jargon 67
Part II Use the Language of Leadership
Introduction to Part 2: Use the Language of Leadership 77
Chapter 7 Adopt the Leader's Mindset 83
Chapter 8 Script Yourself as a Leader 91
Chapter 9 Use the Language of Leadership 101
Chapter 10 The Language of Leadership Is. Visionary 109
Chapter 11 The Language of Leadership Is. Audience-Centric 117
Chapter 12 The Language of Leadership Is. Jargon-Free 129
Chapter 13 The Language of Leadership Is. Authentic 139
Chapter 14 The Language of Leadership Is. Passionate 147
Chapter 15 The Language of Leadership Is. Confident 157
Chapter 16 The Language of Leadership Is. Positive 167
Chapter 17 The Language of Leadership Is.Direct 177
Chapter 18 The Language of Leadership Is. Concise 187
Chapter 19 The Language of Leadership Is. Professional 197
Chapter 20 The Language of Leadership Uses. Rhetoric 207
CONCLUSION 217
ABOUT THE AUTHOR 221
INDEX 000
