Writing a Business Plan

A Practical Guide
1. Auflage 2017
ISBN: 978-1-138-20602-1
Verlag: Routledge

Buch, Englisch, 134 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 312 g

Reihe: Routledge Focus on Business and Management

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

Autoren/Hrsg.

Ekanem, Ignatius

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Inhaltsverzeichnis

1. Introduction to this book

2. The contents of a business plan

3. Introduction to the business plan

4. Idea generation

5. Business strategy

6.Market research and marketing

7. Financing the business

8. Operations management

9. HR-related tasks and legal compliance

10. Risk analysis, growth and exit planning

11. Conclusion

Appendices

1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars

2. Example of turning a hobby into a business: Lawton Dancewear

3. Business plan template

4. Sample business plan (1) – WorldFood Enterprises

5. Sample business plan (2) – Suzan Joseph Associates Ltd

6. An example of mission statement

7. An example of vision statement

Über Autor(innen)

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.