Buch, Englisch, 210 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 408 g
Buch, Englisch, 210 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 408 g
Reihe: Organization and Management Series
ISBN: 978-0-8058-4795-6
Verlag: Taylor & Francis Inc
The goals of Organizational Perception Management are to:
*summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics;
*illustrate OPM events and tactics in specific, real-world contexts; and
*identify a set of research themes that may stimulate further research on OPM.
This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.
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Weitere Infos & Material
Contents: A.B. Brief, J.P. Walsh, Series Preface. Preface. Overview. Part I: Defining Organizational Perception Management. Defining Organizational Perception Management. Part II: Organizational Perception Management in Context. A Typology of Organizational Perception Management Events. Organizational Perception Management Following "Crisis" Events. Organizational Perception Management During Evolving Controversies. Organizational Perception Management Prior to Anticipated Controversies. Organizational Perception Management Following Acclaim Events. Part III: Emerging Issues in Organizational Perception Management. Ethics and Organizational Perception Management: Emerging Insights on Leadership and Social Responsibility.