Music Business Handbook 14e 14E

Fourteenth Auflage
ISBN: 978-1-0719-8765-0
Verlag: Sage Publications - IPS UK

Buch, Englisch, 584 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 343 g

Reihe: SAGE Inc

The fully updated Fourteenth Edition of Serona Elton and Tim Baskerville's powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. Readers new to the music business and seasoned professionals alike will find Baskerville's Music Business Handbook and Career Guide the go-to source, regardless of their specialty within the music field.

Autoren/Hrsg.

Elton, Serona

Baskerville, Timothy

Inhaltsverzeichnis

Foreword
Preface
Acknowledgments
About the Authors
Part I: Setting The Stage
Chapter 1: Introduction to The Music Business
Music and Society: We’ve Got Music in us
Yesterday
Today
Tomorrow
The Ecosystem
Chapter Takeaways
Key Terms
Discussion Questions
Note
Chapter 2: Managers, Agents, and Attorneys
Artist Management
Agents
Attorneys
Professional Associations
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 3: Unions, Guilds, and Protecting Personas
Collective Bargaining and the Role of Unions
American Federation of Musicians
Screen Actors Guild – American Federation of Television and Radio Artists
Other Entertainment-Related Unions
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 4: Music Copyright
Background and Terminology
What Is Protected
Who Owns the Copyright
Duration and Formalities
Music Business and Copyright
Copyright Infringement
Beyond U.S. Copyright law
Chapter Takeaways
Key Terms
Discussion Questions
Part II: Songwriting and Publishing

Chapter 5: Songwriting
Predictors of Success
The Craft
The Business of Writing
Publishing Options
Income Sources
Breaking In
Songwriter Organizations
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 6: Music Publishing
The History of Music Publishing
Types of Music Publishers
Publishing Creative Services
Publishing Administration
Income Sources
Music Publishing Agreements
Trade Associations
Chapter Takeaways
Key Terms
Discussion Questions
Part III: The Recorded Music Industry
Chapter 7: Recording Artists
The Craft
Career Approaches
Income Sources
Recording Artist Organizations
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 8: Record and Video Production
The Role of the Producer
Production Scenarios
The Recording Studio
The Five Stages of Record Production
Music Video Production
Professional Associations and Awards
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 9: Record Labels
The History of Record Labels
Record Label Types and Structure
Record Label Income Sources
Preparing the Release
Release Strategy and Distribution
Promotion
Trade Associations and Organizations
Chapter Takeaways
Key Terms
Discussion Questions
Part IV: Music’s Pathway to The Listener
Chapter 10: Streaming and Analytics
The Evolution From Ownership to Access
Revenue Models
Paying for Content
Music Discovery and Playlists
Controversies
Looking Downstream
Analytics
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 11: Music Licensing
Music Licensing Fundamentals
Performance Licensing of Musical Works
Mechanical Licensing of Musical Works
Performance Licensing of Sound Recordings
Other Music Licenses
Chapter Takeaways
Key Terms
Discussion Topics
Chapter 12: Music in Radio and Video
The Evolution of Radio
Radio Today
The Evolution of Video
Music in Television Shows
Video Killed The Radio Star
The Rise of Short Form Video
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 13: Music in Media
Music in Advertising
Music in Film
Music in Episodic Series
Music in Video Games
Music Libraries
Professional Organizations and Awards
Chapter Takeaways
Key Terms
Discussion Questions
Part V: Live Performance
Chapter 14: Concert Promotion
The Role of the Concert Promoter
Selecting the Artist
Making a Deal
The Performance Agreement
Pre-Concert Planning
Promoting The Concert
Sponsorships
New Frontiers
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 15: Live Music Venues and Festivals
Types of Venues
Venue Operations
Managing Risk
Ticketing
Technological Advances
Festivals and Clubs
The Venue Management Profession
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 16: Arts Administration and Musical Theater
The Audience for Art Music
Management of an Arts Organization
Funding the Arts
Musical Theater: A Bit of Background
Types of Musical Theater Productions
Business Aspects of Theater Production
Representative Organizations
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 17: Music Products
Manufacturing Instruments and Equipment
Music Product Retailers
Print Products
Top-Selling Categories
Promotion of Musical Products
Professional Development
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 18: Starting Your Own Business
Getting Started
Launching Your Business
Marketing
Keeping Track of the Money
Leadership and Operations
Chapter Takeaways
Key Terms
Discussion Questions
Chapter 19: Career Options and Development
Music Business Careers
Music-Related Creative Careers
Developing Your Career
Developing Your Skills
Finding Opportunities
Getting the Gig
Climbing the Ladder
Chapter Takeaways
Key Terms
Discussion Questions
Glossary
Index

Über Autor(innen)

Baskerville, Timothy
Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy.
As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media.
As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard.
Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information.

Elton, Serona
Author Serona Elton has extensive experience as a music business professional and educator. She is a professor and Chair of Music Industry at the University of Miami Frost School of Music. She is also a Yamaha Master Educator and serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). She began her career in the music business while earning a BSBA in Finance from the University of Florida, an MM in Music Industry from the University of Miami, and a JD from Brooklyn Law School.
Previously, Elton worked for Warner Music Group, where she held the position of Vice President, Product Management, and EMI Recorded Music, North America, where she was Vice President, Mechanical Licensing and Repertoire Data Services. She has also provided consulting services to Sony Music Entertainment, Universal Music Group, Zumba Fitness, and other music-related companies.
A respected expert, Elton has written extensively about the music business and directed several industry conferences. Additionally, she has contributed to news stories about the music business for numerous news outlets including the TODAY Show, the BBC, Billboard, CNN.com, NPR’s Marketplace and more. In 2023, she was awarded the first-ever Music Business Educator of the Year Bizzy Award by the Music Business Association.
Elton is a speaker in the U.S. Department of State Speaker Program. She is also a member of the Promoting Peace, Education, and Cultural Exchange (PEACE) Through Music Award Committee, which is part of the U.S. Department of State Global Music Diplomacy Initiative. Elton also serves as a council member on the College Music Society's Council on Music Business-Industry and serves as a. Previously, she has served as president of the Music and Entertainment Industry Educators Association (MEIEA), a trustee of the Copyright Society, chair of the Florida Bar Entertainment, Arts, and Sports Law Section, a governor on the Recording Academy, Florida Chapter, Board of Governors, and as a Director-at-Large on the American Musicological Society Board of Directors. She is also an alumna of the Nashville-based Leadership Music program, and a licensed attorney in New York and Florida.