Understanding Emerging Markets

China and India
1. Auflage 2007
ISBN: 978-0-415-37084-4
Verlag: Taylor & Francis Ltd

Buch, Englisch, 264 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 454 g

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:

the nature of emerging markets
market development

integrating Ems in the global economy

implications for business strategy.
Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

Autoren/Hrsg.

Enderwick, Peter

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

1. Introduction 2. The Nature of Emerging Markets 3. Entering Emerging Markets 4. Market Development 5. The Challenges of Emerging Markets 6. Integrating EMS in the Global Economy 7. Implications for Business Strategy 8. Conclusions

Über Autor(innen)

Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand. His current research interests include competitiveness of small economies, with a special interest in emerging economies in Asia.