Buch, Englisch, 152 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 231 g
Buch, Englisch, 152 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 231 g
ISBN: 978-1-292-21813-7
Verlag: FT Publishing International
’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.
With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success.
He sets out a plain, simple, 3-step process:
· Understand your market – how to forecast demand and supply.
· Gain competitive advantage – how to target the strategic gap and bridge it.
· Managing business risk – how to balance risk and opportunity.
Read it in 60 minutes, follow the three steps and transform your business prospects.
Brian Tracy, success guru, speaker and author of Now Build a Better Business!
Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP
David Williamson, Managing Partner, Nova Capital Management
Stephen Lawrence, CEO, Protocol Education
James Pitt, Partner, Lexington Partners
Grahame Hughes, founding director, Haven Power
Andrew Ferguson, Managing Director, Baird Capital
At last! A book on business strategy I can read!"
Fidelis Fernandez, small businessman
Autoren/Hrsg.
Weitere Infos & Material
- 1 Understanding the market
- Forecasting market demand
- Assessing industry competition
- 2 Creating competitive advantage
- Tracking your competitive position
- Targeting the strategic gap
- Bridging the gap: business strategy
- Bridging the gap: corporate strategy
- 3 Managing risk
- Assessing the balance of risk and opportunity
- Containing risk
- Conclusion
- The Strategy Pyramid
- Cracking the jargon
