Technology Entrepreneurship

Bringing Innovation to the Marketplace
2. Auflage 2021
ISBN: 978-1-352-01117-3
Verlag: Bloomsbury 3PL

Buch, Englisch, 417 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 764 g

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.

Autoren/Hrsg.

Evers, Natasha

Cunningham, James

Hoholm, Thomas

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION.- 1. Policy and environmental conditions for technology entrepreneurship.- 2. Technology entrepreneurs and new technology ventures.- 3. Technology transfer from universities.- PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION. - 4. Innovation and diffusion of technology in products and services.- 5. Intellectual Property and Routes to Commercialisation.- 6. Business modelling: value creation in lean start-ups.- PART III MARKET OPPORTUNITY AND STRATEGY.- 7. Market Validation and Analysis.- 8. The Marketing Strategy.- 9. The Business Plan and Pitching.- PART IV GROWING AND MANAGING THE NEW VENTURE.- 10. Developing teams and building the organisation.- 11. International Entrepreneurship.- 12. Funding and Financing New Ventures.

Über Autor(innen)

Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School. Her main research lies in the field of international marketing strategy, SME and international entrepreneurial growth. She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review; Journal of International Marketing and Journal of Small Business & Enterprise Development, among others. Natasha is also Visiting Professor of International Entrepreneurship and Marketing at Halmstad University, Sweden and is a Research Fellow at the Strategy and International Business Group, Molde University College, Norway.

James A. Cunningham is Professor of Strategic Management at Newcastle Business School, Northumbria University, United Kingdom. His research intersects the fields of strategic management, innovation and entrepreneurship. His research focuses on strategy issues with respect to scientists as principal investigators, university technology transfer, academic, public sector and technology entrepreneurship, entrepreneurial universities and business failure. He has had papers published in leading international journals such as Research Policy, Small Business Economics, R&D Management, Long Range Planning, Journal of Small Business Management, Journal of Technology Transfer, Technological Forecasting and Social Change, International Marketing Management and the Journal of Rural Studies, among others.

Thomas Hoholm is Associate Professor and Head of Department of Strategy and Entrepreneurship at BI Norwegian Business School. He has taught entrepreneurship and innovation at BI for the last 15 years, at graduate, post-graduate and executive levels, as well as to PhD and executive students of informatics, biotech and medicine at the University of Oslo. He is researching the management and organization of innovation, particularly related to the healthcare, energy and food sectors. His studies have been published in journals such as Human Relations, Organization Studies, Industrial Marketing Management, Journal of Business Studies, and Management Learning.