Buch, Englisch, 414 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 1012 g
Buch, Englisch, 414 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 1012 g
ISBN: 978-0-471-19708-9
Verlag: Wiley
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
STRATEGY: WINNING IN THE MARKETPLACE.
Managing Marketplace Strategy (L. Fahey & R. Randall).
Corporate Strategy: Managing a Set of Businesses (H. Christensen).
Business Unit Strategy: The Quest for Competitive Advantage (A. Gupta).
Competing across Locations: Enhancing Competitive Advantage through a Global Strategy (M. Porter).
Strategy for the Small Business (I. Dahaime).
Digital Strategy (J. Sampler).
Political Strategy: Managing the Political and Social Environment (J. Mahon, et al.).
STRATEGY INPUTS: ANALYZING THE EXTERNAL AND INTERNAL ENVIRONMENTS.
Mapping the Business Landscape (D. Collis & P. Ghemawat).
Macroenvironmental Analysis: Understanding the Environment Outside the Industry (V. Narayanan & L. Fahey).
A Strategic Assessment of an Organization's Assets (L. Fahey).
Creating and Leveraging Core Competencies (C. Prahalad, et al.).
STRATEGY MAKING: IDENTIFYING AND EVALUATING STRATEGIC ALTERNATIVES.
Identifying and Developing Strategy Alternatives (M. Lyles & L. Fahey).
Evaluating Strategic Alternatives (G. Day).
MANAGING STRATEGIC CHANGE: LINKNG STRATEGY AND ACTION.
Strategic Change: How to Realign the Organization to Implement Strategy (R. Eisenstat & M. Beer).
Strategic Change: Reconfiguring Operational Processes to Implement Strategy (E. Hart).
Strategic Change: Managing Strategy Making through Planning and Administrative Systems (J. Grant & N. Rajagopalan).
Strategic Change: Devising a Context-Sensitive Approach to Implementation (J. Balogun & V. Hope-Hailey).
There Is No Universal Strategy Formula (I. Wilson).
About the Authors.
Index.