Buch, Englisch, 226 Seiten, Format (B × H): 175 mm x 246 mm, Gewicht: 544 g
Buch, Englisch, 226 Seiten, Format (B × H): 175 mm x 246 mm, Gewicht: 544 g
Reihe: Business and Digital Transform
ISBN: 978-0-367-03106-0
Verlag: ROUTLEDGE
Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success.
This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART I: Understanding the digital in business. 1 Why do strategic digital transformation? 2 How to critically understand the digital landscape. 3 What is digital business maturity? 4 Who are my competitors and what is my relationship to them? 5 Managing the digital transformation of an organisation. 6 How to become a digitally enabled and visionary leader. PART II: Digitally transforming the organisation. The external drivers for change. 7 Horizon scanning: cautionary tales. 8 The challenge of new, ever-changing technology and how to keep up. 9 Conducting a competitor analysis in the digital age. 10 Understanding how others see your organisation. Internal motivations: wanting to change the organisation. 11 Doing a forensic internal audit of your organisation: skills, resources, culture, resistance. 12 The value of transparency, sharing, customisation, boldness and openness. 13 Overcoming the legacy of processes, systems and people. Planning to change: becoming a data-driven organisation. 14 Tactics to build your digital strategy. 15 What to plan and when to make decisions with data. 16 How to create responsive business models. PART III: Making your plans happen: acting and engaging. 17 Visible change and inspiring others: making events that challenge innovation. 18 Managing your human resources: sequential-tasking and maker time. 19 Enabling organisational change: co-creation, co-production and co-consumption. 20 Service innovation and transformation: the case of WeChat. PART IV: Assessing your success. 21 Permanently embed innovation into your organisation: always interconnected. 22 Measuring the digital transformation in an organisation: audit to discover what value was added. 23 Read me first: the importance of continuous change.