Brazilian Multinationals

Competences for Internationalization
1. Auflage 2012
ISBN: 978-0-521-51948-9
Verlag: Cambridge University Press

Buch, Englisch, 460 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 815 g

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Autoren/Hrsg.

Fleury, Afonso

Fleury, Maria Tereza Leme

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Inhaltsverzeichnis

List of figures
List of tables
Introduction
Part I. Developing the Analytical Framework and Contextualizing the Phenomenon: 1. Globalization and internationalization: the perspective of emerging countries
2. The analytical framework: the multinational as a network of competencies
3. The early-movers and the earliest internationalization theories
4. The rise of Japanese MNEs and their impact on the international landscape
5. Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs
Part II. Multinationals from Brazil and Other Emerging Countries: 6. Brazil: from discovery to the end of the twentieth century
7. The rise of Brazilian MNEs
8. The most outstanding Brazilian multinationals
9. Multilatinas
10. Indian, Chinese and Russian multinationals
11. The future of emerging countries multinationals
References
Index.

Über Autor(innen)

Fleury, Afonso
Afonso Carlos Correa Fleury is Professor of Technology, Work and Organisation in the Production Engineering Department of the University of São Paulo. He has been a research fellow at the Institute of Development Studies (UK), the Tokyo Institute of Technology, École Nationale des Ponts et Chaussés (France), and the Institute for Manufacturing, Cambridge University. He is currently associate editor of the Journal of Manufacturing Technology Management and Vice-President (Americas) of the Production and Operations Management Society.

Fleury, Maria Tereza Leme
Maria Tereza Leme Fleury is the Dean of the School of Business Administration at Fundacao Getulio Vargas, São Paulo, and former Dean of the School of Economics, Business Administration and Accountancy of the University of São Paulo. She is Director of ANPAD (Brazilian Academy of Management) and a member of the board of BALAS (Business Association for Latin America Studies) and the Scientific Committee of Euromed, Marseille, France.