Tough Tactics for Tough Times

How to Maintain Business Success in Difficult Economic Conditions
1. Auflage 2009
ISBN: 978-0-7494-5521-7
Verlag: Kogan Page Ltd

Buch, Englisch, 192 Seiten, Format (B × H): 138 mm x 215 mm, Gewicht: 268 g

In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.

Tough Tactics in Tough Times will give you a head start in difficult circumstances. It sets out fifty practical ways to help your business and its financial situation, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximise business from your best customers, maintain an awareness of your products/services, focus promotional activity where it will do the most good and spot opportunities for new business.

Tough Tactics in Tough Times will help you to take stock and act now. With a check-list to help you decide on the appropriate action, you will be able to formulate a crash programme of well selected measures that should assist your situation and help you to maintain business success.

Autoren/Hrsg.

Forsyth, Patrick

Kay, Frances

Über Autor(innen)

Forsyth, Patrick
Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.

Kay, Frances
Frances Kay, now retired, was a consultant to specialist firms and assisted them in establishing and developing corporate networks and relationships for business development. In addition to her many years of work experience covering politics, diplomatic service and law, Frances has published over twenty business books including Successful Networking, Understanding NLP and Understanding Emotional Intelligence, all published by Kogan Page. She is a former editor of The Good Retirement Guide, also published by Kogan Page.

Patrick Forsyth runs Touchstone Training & Consultancy based in the U.K. and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: Motivating your staff, Successful time management and How to write reports and proposals (also in this Kogan Page series). He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.