Advertising the Self in Renaissance France

Lemaire, Marot, and Rabelais
Erscheinungsjahr 2019
ISBN: 978-1-64453-007-8
Verlag: University of Delaware Press

Buch, Englisch, 288 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 465 g

Reihe: Early Modern Exchange

Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.

Autoren/Hrsg.

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Europäische Länder
• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Europäische Geschichte
• Geisteswissenschaften Literaturwissenschaft Literaturgeschichte und Literaturkritik

Über Autor(innen)

Scott Francis is Assistant Professor of Romance Languages at the University of Pennsylvania.