Buch, Englisch, 234 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 349 g
Reihe: Media and Power
The Communicator in Chief
Buch, Englisch, 234 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 349 g
Reihe: Media and Power
ISBN: 978-1-138-47981-4
Verlag: Routledge
Is Donald Trump’s "War on the Media" new news, fake news, or business as usual? Presidents have always "used" the media and felt abused by it. Tried and true vehicles such as press conferences, routine speeches and the State of the Union address have served presidents’ interests and received significant coverage by the print media. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how each of these developments affects what is communicated and how it is received by the public.
Autoren/Hrsg.
Weitere Infos & Material
CHAPTER 1. Presidents and the Media in a Representative Democracy
CHAPTER 2. The President as a News Hook: The First "W"
CHAPTER 3. Covering the White House
CHAPTER 4. The White House PR Machine
CHAPTER 5. Delivering the President's Message
CHAPTER 6. Presidential Media Events
CHAPTER 7. Old Basics, New Techniques
CHAPTER 8. The President and Popular Media
CHAPTER 9. Ongoing Media Relationships and How to Deal with Them