Buch, Englisch, 322 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 525 g
Entrepreneurship and the Creation of a Wireless World
Buch, Englisch, 322 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 525 g
ISBN: 978-0-521-39856-5
Verlag: Cambridge University Press
Wireless entrepreneurs are transforming the way people live and work around the globe. In the process they have created some of the fastest-growing companies on the planet. This 2002 book tells the story of the birth and explosion of cellular and wireless communications as seen through the eyes of one of the industry's pioneers, Sam Ginn. As deregulation and privatisation swept the globe, Ginn and his team at Air Touch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process they demonstrated a new model for global entrepreneurship in a high-tech, information-based economy. The combination of Air Touch with Vodafone in 1999, and Vodafone with Mannesmann in Europe in 2000 created the largest wireless business in the world. Vodafone also formed a joint venture with Bell Atlantic to create the largest wireless company in America.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Bidding for the future of a wireless world; 2. From deep traditions; 3. California miseries; 4. Birth of a wireless world; 5. First mover advantages; 6. Innocents abroad; 7. Margaret Thatcher's revolution; 8. Separating from the past; 9. Creating Air Touch; 10. The wireless explosion begins; 11. A call from across the Atlantic; 12. Combining cultures and unfinished business; 13. The emergence of a global powerhouse; 14. A wireless world.
