Buch, Englisch, Gewicht: 839 g
Buch, Englisch, Gewicht: 839 g
ISBN: 978-1-265-76949-9
Verlag: Open University Press
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Autoren/Hrsg.
Weitere Infos & Material
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGYSection A: Introduction and Overview1. Strategy, Business Models, and Competitive Advantage2. The Strategy Formulation, Strategy Execution ProcessSection B: Core Concepts and Analytical Tools3. Evaluating a Company’s External Environment4. Evaluating a Company’s Resources, Capabilities, and CompetitivenessSection C: Crafting a Strategy5. The Five Generic Competitive Strategies6. Strengthening a Company’s Competitive Position: Strategic Innovations, Competitive Moves, and Scope of Operations7. Strategies for Competing in International Markets8. Corporate Strategy: Diversification and the Multi-business Company9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the Strategy10. Superior Strategy Execution—Another Path to Competitive AdvantageAppendix: Key Financial Ratios: How to Calculate Them andWhat They MeanPART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY1. SpaceX in 2025: Its Vision, Business Model and Achievements in Space Exploration2. AirBnB 20253. Competition in the Energy Drink Industry in 20254. Academy Sports + Outdoors in 20255. Electronic Arts: It's Strategy in the Video Game Industry6. Netflix's Strategy in 20257. Tesla's Strategy in 20258. Under Armour in 20259. LVMH in 2025: Its Diversification into Luxury Goods10. Vail Resorts in 202511. Starbucks in 202512. Nestle in 2025: Reducing Plastic Waste?




