The Business Model Navigator

3. Auflage 2025
ISBN: 978-1-292-48070-1
Verlag: Pearson

Buch, Englisch, 464 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 699 g

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a companys business model to encouraging outside-the-box thinking. With expert authors, combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Autoren/Hrsg.

Gassmann, Oliver

Frankenberger, Karolin

Inhaltsverzeichnis

PART ONE How to drive business model innovation

1. What is a business model and why should it be innovated? 
2. The Business Model Navigator 
3. Managing change 

PART TWO 55+ winning business models and what they can do for you  

1. Add-On 
2. Affiliation 
3. Aikido 
4. Auction 
5. Barter 
6. Cash Machine 
7. Cross-Selling 
8. Crowdfunding 
9. Crowdsourcing 
10. Customer Loyalty 
11. Digitalisation 
12. Direct Selling 
13. E-commerce 
14. Experience Selling 
15. Flat Rate 
16. Fractional Ownership 
17. Franchising 
18. Freemium 
19. From Push to Pull 
20. Guaranteed Availability 
21. Hidden Revenue 
22. Ingredient Branding 
23. Integrator 
24. Layer Player 
25. Leverage Customer Data 
26. Licensing 
27. Lock-In 
28. Long Tail 
29. Make More of It 
30. Mass Customisation 
31. No Frills 
32. Open Business 
33. Open Source 
34. Orchestrator 
35. Pay Per Use 
36. Pay What You Want 
37. Peer to Peer 
38. Performance-Based Contracting 
39. Razor and Blade 
40. Rent Instead of Buy 
41. Revenue Sharing 
42. Reverse Engineering 
43. Reverse Innovation 
44. Robin Hood 
45. Self-Service 
46. Shop in Shop 
47. Solution Provider 
48. Subscription 
49. Supermarket 
50. Target the Poor 
51. Trash to Cash 
52. Two-Sided Market 
53. Ultimate Luxury 
54. User Design 
55. White Label 
56. Sensor as a Service 
57. Virtualisation 
58. Object Self-Service 
59. Object as Point of Sale 
60. Prosumer 

PART THREE Finished reading? Let's implement!  

1. 10 recommendations to innovate your business model 
2. The 55+ models at a glance 
3. Glossary 

Über Autor(innen)

Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards. 

Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.