Designing for User Engagement on the Web

10 Basic Principles
1. Auflage 2013
ISBN: 978-0-415-82347-0
Verlag: Taylor & Francis

Buch, Englisch, 216 Seiten, Format (B × H): 172 mm x 246 mm, Gewicht: 444 g

Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.

Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more.

Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.

Zielgruppe

Postgraduate and Professional

Autoren/Hrsg.

Geisler, Cheryl

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie
• Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit

Inhaltsverzeichnis

The Principles
Principle 1: Design for Diverse Users

Principle 2: Design for Usability

Principle 3: Test the Backbone

Principle 4: Extend a Welcome

Principle 5: Set the Context

Principle 6: Make a Connection

Principle 7: Share Control

Principle 8: Support Interactions among Users

Principle 9: Create a Sense of Place

Principle 10: Plan to Continue the Engagement

The Case Studies

Case Study 1: Information Gallery for Young People

Case Study 2: Wikis for Collaboration

Case Study 3: Cultural Websites

Case Study 4: Usability in Distance Education

Case Study 5: An Interactive Image

Appendices

Appendix 1: Heuristic Evaluation

Appendix 2: Comparative User Testing

Appendix 3: Formal Testing

Über Autor(innen)

Cheryl Geisler is Professor of Interactive Arts and Technology at Simon Fraser University where she is the inaugural Dean of the Faculty of Communication, Art and Technology.