Buch, Englisch, 192 Seiten, Format (B × H): 184 mm x 261 mm, Gewicht: 453 g
Hospitality Perspectives
Buch, Englisch, 192 Seiten, Format (B × H): 184 mm x 261 mm, Gewicht: 453 g
ISBN: 978-1-138-14320-3
Verlag: CRC Press
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as:· The history and image of cruising· How to design a cruise and itinerary planning· Roles and responsibilities on a cruise ship· Customer service systems and passenger profiles· Managing food and drink operations onboard· Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Contemporary Cruise Operations2. Selling Cruises and Cruise Products3. Maritime Issues and Legislation4. Cruise Geography5. Planning the Itinerary6. Working on Board7. Customer Service8. Managing Food and Drink Operations9. Managing Facilities10. Health, Safety, and Security11. Training and Learning on Board12. Managing Integrated Operations
