OxfordAQA International A2 Business (9625)

Student Book
Erscheinungsjahr 2019
ISBN: 978-0-19-844547-0
Verlag: Oxford University Press

Buch, Englisch, 168 Seiten, Print PDF, Format (B × H): 193 mm x 261 mm, Gewicht: 426 g

Covering contemporary topics and issues such as globalisation, digital technology and business ethics, this is the only textbook that fully supports the OxfordAQA International A2 Level Business specification (9625).
The thematic structure enables students to build on the skills and knowledge gained in previous study, preparing them for their next steps in employment or higher level education, whilst international, real-life case studies enhance students' understanding of current business practice.

Furthermore, this book offers exam preparation support across a range of assessment styles, building the skills required to evaluate business behaviour and to examine and interpret the quantitative and qualitative data relevant to business decision making.

Autoren/Hrsg.

Gillespie, Andrew

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Methoden des Lehrens und Lernens
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

- How to use this book

- 1 Mission, objectives and strategy

- 2 Analysing the existing internal position of a business

- 3 Analysing the industry environment

- 4 Analysing the external environment to assess opportunities and threats: political and lega

- 5 Analysing the external environment to assess opportunities and threats: economic c

- 6 Social, technological and environmental change

- 7 Investment appraisal

- 8 Choosing strategic direction

- 9 Strategic methods: how to pursue strategies

- 10 Managing strategic change

- Glossary

- Answers

- Index