Business-to-Business

A Global Network Perspective
1. Auflage 2014
ISBN: 978-0-415-74087-6
Verlag: Routledge

Buch, Englisch, 314 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 640 g

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

Autoren/Hrsg.

Glowik, Mario

Bruhs, Sarah Maria

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

1. An Introduction to Global Business-to-Business 2. Characteristics of Business-to-Business Markets 3. Developing Business-to-Business Markets 4. Understanding Business Networks 5. Networks and Innovation 6. Networks and International Market Entry 7. Relationships and International New Venture Firms 8. Implementing the Relationship Perspective

Über Autor(innen)

Mario Glowik isProfessor of International Strategic Management at the Berlin School of Economics and Law, Germany.
Sarah Maria Bruhsis Research Associate at The Free University of Berlin, Germany where she is obtaining her PhD in Management.