Innovation Management

Effective strategy and implementation
3rd Auflage 2017
ISBN: 978-1-137-37343-4
Verlag: Bloomsbury Publishing PLC

Buch, Englisch, 440 Seiten, Format (B × H): 177 mm x 234 mm, Gewicht: 761 g

The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

Autoren/Hrsg.

Goffin, Keith

Mitchell, Rick

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

1. Understanding Innovation and Innovation Management.- 2. Innovation in Context.- 3. Service Innovation.- 4. Developing an Innovation Strategy.- 5. Generating Innovative Ideas.- 6. Selecting the Innovation Portfolio.- 7. Implementing Innovations.- 8. People, Culture and Organization.- 9. Innovation—Performance and Capability.

Über Autor(innen)

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.

RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.