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Buch, Englisch, 640 Seiten, Format (B × H): 191 mm x 235 mm
A Practitioner's Guide to User Research
Buch, Englisch, 640 Seiten, Format (B × H): 191 mm x 235 mm
ISBN: 978-0-12-815569-1
Verlag: Elsevier LTD
Observing the User Experience: A Practitioner's Guide to User Research, Third Edition helps readers bridge the gap to understand what users want and need from their product. Filled with real-world experience and a wealth of practical information, the book presents a complete toolbox of techniques to help designers, developers, and other stakeholders see through the eyes of their users. Sections discuss the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products and present techniques for understanding people’s needs, desires, and abilities, providing a basis for developing better products, whether Web, software, or mobile-based.
Final chapters explain the communication and application of research results.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART I: Fundamentals
1. Introduction: The Uses of Research
2. Program Roadmapping
3. Project Planning
4. Recruiting
PART II: Basic Methods
5. Desk Research
6. Interviewing
7. Learning from Observation
8. Usability Testing
9. Analyzing Qualitative Data
10. Surveys
PART III: Building on the Basics
11. Learning Over Time
12. Working with Groups
13. Findability and Navigation
14. Representing Insights: People
15. Representing Insights: Processes
16. Representing Insights: Systems
PART IV: Making Change
17. Reports, Presentations, and Workshops
18. Research Ops
19. Conclusion: “So what?” UXR and Organizational Power




