Liebe Besucherinnen und Besucher,
aufgrund unseres Sommerfestes sind wir am 03. September 2026 bis 14 Uhr erreichbar. Am 04. September 2026 sind wir wieder wie gewohnt für Sie da. Vielen Dank für Ihr Verständnis.
Ihr Team von Sack Fachmedien
Buch, Englisch, 640 Seiten, Format (B × H): 191 mm x 235 mm
A Practitioner's Guide to User Research
Buch, Englisch, 640 Seiten, Format (B × H): 191 mm x 235 mm
ISBN: 978-0-12-815569-1
Verlag: Elsevier LTD
Observing the User Experience: A Practitioner's Guide to User Research, Third Edition helps readers bridge the gap to understand what users want and need from their product. Filled with real-world experience and a wealth of practical information, the book presents a complete toolbox of techniques to help designers, developers, and other stakeholders see through the eyes of their users. Sections discuss the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products and present techniques for understanding people’s needs, desires, and abilities, providing a basis for developing better products, whether Web, software, or mobile-based.
Final chapters explain the communication and application of research results.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART I: Fundamentals
1. Introduction: The Uses of Research
2. Program Roadmapping
3. Project Planning
4. Recruiting
PART II: Basic Methods
5. Desk Research
6. Interviewing
7. Learning from Observation
8. Usability Testing
9. Analyzing Qualitative Data
10. Surveys
PART III: Building on the Basics
11. Learning Over Time
12. Working with Groups
13. Findability and Navigation
14. Representing Insights: People
15. Representing Insights: Processes
16. Representing Insights: Systems
PART IV: Making Change
17. Reports, Presentations, and Workshops
18. Research Ops
19. Conclusion: “So what?” UXR and Organizational Power




