Marketing for Nonprofit Organizations

Insights and Innovations
Erscheinungsjahr 2014
ISBN: 978-0-19-061544-4
Verlag: Oxford University Press

Buch, Englisch, 215 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 385 g

Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of
an organization's mission.

Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.

Autoren/Hrsg.

Grau, Stacy Landreth

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Arbeit/Sozialpädagogik

Über Autor(innen)

Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding.