Creative AI

Generative and Agentic AI for Design Thinking and the Creative Industries
1. Auflage 2027
ISBN: 979-8-8688-3331-1
Verlag: APRESS L.P.

Buch, Englisch, Format (B × H): 155 mm x 235 mm

Reihe: Design Thinking

Understand how AI has disrupted Design Thinking within the creative industries and learn how to adapt to this new paradigm. Traditionally, Design Thinking has focused deeply on understanding users’ needs through a process centered on a human-centered approach to solving problems and creating new solutions that understand users, generate ideas, build prototypes and test their results. This book provides a guide to understanding and applying Design Thinking in an industry becoming increasingly reliant on Generative AI.

Split into three sections, you’ll learn how to communicate effectively with an AI, how to craft prompts, and provide examples of common tasks using AI. The book then builds on this knowledge by offering 19 projects across a wide range of creative roles that illustrate how Generative AI can be applied within these areas. The projects are designed to give you an opportunity to “kick the tires” of Generative AI while creating various practical projects that demonstrate how to produce interesting results.

will provide you with a deeper understanding of how generative and agentic AI is changing professional design practices within the creative industries, the tools and best practices involved, and how to implement them in your own projects and design practices.

You Will Learn To: 

• Explore Generative AI through the lens of design thinking
• Understand the role of Generative AI and Agents in your professional life as a Creative
• Integrate AI tools into your business practices and learning process
• Examine the opportunities and pitfalls Gen AI presents to the creative industries for practices large and small

This Book Is for
Designers and creative professionals who want to understand the impact of Generative AI on their business and their everyday lives and how to start integrating it into their working practices.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Green, Tom

Fegette, Scott

Inhaltsverzeichnis

Part I: Generative AI - How We Got Here .- Chapter 1: What the Heck is Generative AI.- Chapter 2: Living with Generative AI.- Chapter 3: The Craft of Creative Direction.- Part II: Generative AI Tools in the Creative Studio .- Chapter 4: Generative AI as both Design Material and a Medium.- Chapter 5: Design Thinking Reimagined.- Chapter 6: Generative AI and Visual Design..- Chapter 7: Role-Based AI Your New Creative Team.- Chapter 8: Building Creative Workflows That Work While You Think. Part III: Generative AI and the Creative Organization - Chapter 9: The Human-AI Team: Collaboration, Direction and Creative Leadership.- Chapter 10: Where Do We Go From Here?.

Über Autor(innen)

Tom Green is a retired Professor of Interactive Multimedia at the Humber Institute of Technology and Advanced Education in Toronto, Canada. He has created over a dozen UX-based courses for LinkedIn Learning with the course being completed by over 80,000 learners throughout the world.

Tom has written numerous books on UX design software for Apress, Que, Pearson Education, friendsofED and New Riders, to name a few, and alongside his work with LinkedIn Learning, he has developed video-based training courses for Infinite Skills, Envato, Video2Brain and others, and has spoken and lectured at more than 50 international conferences and over a dozen universities throughout Asia and the Americas . In his spare time, Tom likes hiking a local trail or paddling across a lake in Northern Ontario.

Scott Fegette is a Product and Content Strategist focusing on modern tools and creative workflows. Before going solo, Scott managed curriculum and global training strategy for LinkedIn Learning’s Creative and Business training libraries after a long run at Adobe as their Senior Product Manager for Dreamweaver, during which he was a regular speaker at international conferences on web design and standards like SxSW, Adobe MAX, Web Directions, An Event Apart. 

Scott is also a well-travelled studio and stage musician, active in the West Coast music scene for over 30 years. Outside of the office, Scott is an avid photographer and maker, drone builder and operator, and devoted father - who loves finding unique ways to mix creativity and technology into his everyday life.  You can find Scott at brilliantmindworks.com