Startup Navigator

Guiding Your Entrepreneurial Journey
1. Auflage 2020
ISBN: 978-1-352-01010-7
Verlag: Bloomsbury Publishing PLC

Buch, Englisch, 312 Seiten, Format (B × H): 189 mm x 239 mm, Gewicht: 716 g

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

Autoren/Hrsg.

Grichnik, Dietmar

Hess, Manuel

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

1: Profiling.- 1 motivation.- case insight: Aerogia.- 2 Problem.- 3 Customer.- 4 Jobs to be done.- 5 Solution.- Startup cockpit: profiling summary.- Case insight: Piavita.- 2: Prototyping.- 6 Product/service.- 7 Value proposition.- 8 Go to market.- 9 Competition.- 10 Unique selling proposition.- Startup cockpit: unit economics.- Startup cockpit: prototyping summary.- Case insight: Travis.- 3: sourcing.- 11 team roles and competencies.- 12 Network and partner.- 13 Co-creation.- 14 requirements.- 15 Intellectual property.- 16 Risk compass.- 17 Call to action.- Startup cockpit: transformation map and OKR.- Startup cockpit: sourcing summary.- Case insight: ava.- 4: Scaling.- 18 performance.- Startup cockpit: profitable growth.- Case insight: Pixability.- 19 Investment.- 20 Deal and exit.- Startup cockpit: scaling summary.- Case insight: a day in the life of a venture capitalist.- Appendix: the pitch – Art or science?.- Appendix: sample pitch deck.

Über Autor(innen)

Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field journals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.

Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics. Manuel’s PhD-research focuses on investor decision-making and the influence of board members on new venture success. As project manager of the Competence Center St.Galler Startup Navigator, he is responsible for research and use of the Navigator within startups and established companies alike.