Digital Television Strategies

Business Challenges and Opportunities
2002
ISBN: 978-0-333-99295-1
Verlag: Palgrave Macmillan

Buch, Englisch, 196 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 467 g

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Zielgruppe

Research

Autoren/Hrsg.

Griffiths, A.

Inhaltsverzeichnis

Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning

Über Autor(innen)

ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the , City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of , published by Palgrave Macmillan.