Strategy as Action

Competitive Dynamics and Competitive Advantage
Erscheinungsjahr 2005
ISBN: 978-0-19-516144-1
Verlag: Oxford University Press

Buch, Englisch, 288 Seiten, Print PDF, Format (B × H): 157 mm x 235 mm, Gewicht: 628 g

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Zielgruppe

Managers and business school students

Autoren/Hrsg.

Grimm, Curtis M.

Smith, Ken G.

Lee, Hun

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Über Autor(innen)

Curtis M. Grimm, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland, Hun Lee, Associate Professor, School of Management, George Mason University, and Ken G. Smith, Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, University of Maryland