Research Strategies for Small Businesses

1. Auflage 2018
ISBN: 978-1-138-68541-3
Verlag: Routledge

Buch, Englisch, 160 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 254 g

Reihe: Routledge Library Editions: Small Business

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

Zielgruppe

General, Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Gudmundson, Don E.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Inhaltsverzeichnis

1. The Research Issue 2. A Data Acquisition Model 3. Research Methodology 4. Results 5. Discussion and Conclusions

Über Autor(innen)

Donald E Gudmundson (Author)