Communicating Supply Chain Sustainability in a Digital Age

Empirical Insights and Managerial Implications
Erscheinungsjahr 2027
ISBN: 978-3-032-41684-1
Verlag: Palgrave Macmillan

Buch, Englisch, Format (B × H): 148 mm x 210 mm

This edited book investigates how companies can effectively communicate sustainable supply chain practices through digital channels, and how such communication influences consumer perceptions, engagement, and firm performance.

In today’s business landscape, sustainability and digitalization are reshaping corporate strategy and stakeholder expectations. Consumers and stakeholders increasingly demand ethical, transparent, and environmentally responsible practices, rewarding firms that demonstrate moral integrity and penalizing those that fall short.

Drawing on contemporary literature, the project posits that digital communication of supply chain sustainability can serve as a durable source of competitive advantage. Firms that cultivate the necessary capabilities, relationships, and reputational assets are better positioned to thrive in a digitally mediated, sustainability-conscious marketplace.

Contributing to the evolving academic discourse on value creation, as well as offering implications for practice, this book is a valuable resource for researchers, students and practitioners.

Zielgruppe

Research

Autoren/Hrsg.

Guercini, Simone

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter 1: Introduction to communicating supply chain sustainability in a digital environment.- Chapter 2: Companies’ supply chain sustainability and digital communication: A literature review.- Chapter 3: Adopted practices and barriers to sustainability digital communication.- Chapter 4: Corporate sustainability, brand reputation and effective communication strategies to consumers in digital environment.- Chapter 5: Digital communication channels and consumer perceptions and behaviors in the sustainability domain.- Chapter 6: The role of influencers in communicating sustainability in the digital context.- Chapter 7: Ingredient branding as a strategy for supply chain valorization.- Chapter 8: Understanding consumer perceptions of celebrity-based online femvertising and sustainability in luxury brands.- Chapter 9: Face coding as a support for business research activities and for effectiveness of corporate communication.- Chapter 10: When faces speak: Decoding consumer reactions to supply chain sustainability communication.- Chapter 11: Emerging marketing and management practices in digital communication of supply chain sustainability.- Chapter 12: Conclusions: Communicating the sustainability of the supply chain in a digital world.

Über Autor(innen)

Simone Guercini is Full Professor of Marketing and Management at the Department of Economics and Management of the University of Florence. He has been visiting scholar at primary universities and research institutes, including Max Planck for Human Development in Berlin (Germany), GSU-CIBER at Georgia State University and Kelley School of Business at Indiana University at Bloomington (United States), ISEM at the University of Navarra (Spain). He has published more than 100 articles in journals and several books as author and as a co-editor, including among the others: , Springer, 2017; , Palgrave Macmillan, 2020;  , Palgrave Macmillan, 2022.