Storytelling

Persuade, Motivate and Inspire Through the Power of Narrative
1. Auflage 2027
ISBN: 978-1-3986-3182-3
Verlag: Kogan Page Ltd

Buch, Englisch, 224 Seiten, Format (B × H): 129 mm x 198 mm

Reihe: Beyond Progress series

If you're looking to connect with colleagues, stakeholders and peers, storytelling is one of your strongest assets. Many people rely on facts, statistics and data to communicate in the workplace, but the truth is that these can be cold and unstimulating. Crafting a narrative out of your information, using intrigue, allure and structure, can get your point across with far more impact. In this book, you'll learn how to how to make use of storytelling in a variety of professional contexts, including interviews, networking, online platforms, negotiating or team building, In a world of technological disruption and constantly shifting business practices, where communication is vital and uncertainty is rife, storytelling is the key to connecting when it counts. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Autoren/Hrsg.

Hall, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologie: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Berufe, Ausbildung, Karriereplanung

Inhaltsverzeichnis

• • Chapter - 01: The Power of a Story;
  • Chapter - 02: The Structure of a Story;
  • Chapter - 03: Adding Intrigue and Allure;
  • Chapter - 04: The Storybank;
  • Chapter - 05: All Sorts of Stories;
  • Chapter - 06: Data Storytelling;
  • Chapter - 07: Strategic Storytelling;
  • Chapter - 08: The Showbix of Storytelling;
  • Chapter - 09: Visual Storytelling;
  • Chapter - 10: Online Storytelling;

Über Autor(innen)

Simon Hall leads an award-winning course in storytelling, public speaking and writing skills at the University of Cambridge. The marketing platform Favikon has named him as a top ten communication expert in the UK. He runs a business communication agency, Creative Warehouse and has a series of books published, including Compelling Communication (Cambridge University Press, 2024), to accompany his university course. He's taught storytelling and communication skills at businesses including the London Stock Exchange, HSBC and ARM, in government and across the public sector. He is based in Cambridge, UK.