Buch, Englisch, 382 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 579 g
How Retailers Are Reshaping the Global Economy
Buch, Englisch, 382 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 579 g
ISBN: 978-0-19-965587-8
Verlag: Oxford University Press(UK)
The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Globalisierung, Transformationsprozesse
Weitere Infos & Material
- Introduction: The Retail Revolution
- Part I. The Market Makers: A General Perspective
- 1: Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers
- 2: Frederick H. Abernathy and Anthony P. Volpe: Technology and Public Policy: The Preconditions for the Retail Revolution
- Part II. Making Consumer Markets
- 3: Misha Petrovic: U.S. Retailing and Its Global Diffusion
- 4: Michael Wortmann: Globalization of European Retailing
- 5: Suresh Kotha and Sandip Basu: Online Retailers as Market Makers
- Part III. Making Supplier Markets
- 6: Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian Miracle
- 7: Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor
- 8: Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the Global Supply-Base
- 9: Richard P. Appelbaum: Transnational Contractors in East Asia
- Part IV. Industries and Market Making
- 10: Thomas Reardon and Benjamin Senauer: The Global Spread of Modern Food Retailing
- 11: Kenneth L. Kraemer and Jason Dedrick: Market Making in the Personal Computer Industry
