Consumption and Vietnam¿s New Middle Classes

Societal Transformations and Everyday Life
1. Auflage 2022
ISBN: 978-3-031-14166-9
Verlag: Springer International Publishing

Buch, Englisch, 203 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 408 g

Reihe: Consumption and Public Life

This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban middle classes, and through in-depth case studies in the realms of mobility, food and energy, the book brings new insights to some of the most urgent global sustainability challenges. Based on a decade of research in Vietnam, the book aims to contribute to better understanding one of the most fascinating ‘development success stories’ in the world. It introduces the term ‘consumer socialism’ to analyse some of the contradictions embedded in the socialist market economy. Simultaneously, the book aims to contribute to strengthening consumption research in and on emerging economies, and for this purpose develops a theoretical approach focusing on social practices and the political economy of consumption.

Zielgruppe

Research

Autoren/Hrsg.

Hansen, Arve

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Umweltsoziologie
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Globalisierung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wirtschaftssoziologie, Arbeitssoziologie, Organisationssoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Kultursoziologie
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften

Inhaltsverzeichnis

1. Introduction.- 2. Development, Consumption and Everyday Life: Doi moi and the Great Consumer Transformation.- 3. Driving Doi Moi: Motorbikes, Cars and Capitalism in the Socialist Market Economy.- 4. Eating a Capitalist Transformation: The Changing Vietnamese Food Scene.- 5. Vietnam's Meat Boom: The Meatification of Food Provision and Practice.- 6. Drinking Development: Beer and Ritual Intoxication in Consumer Society.- 7. Electrifying Development: Infrastructures, Household Energy Practices and the Conditioning of Comfort.- 8. Consumption, Sustainability and the Political Economy of Consumer Socialism.

Über Autor(innen)

Arve Hansen is a researcher at Centre for Development and the Environment, University of Oslo, Norway, where he leads the centre’s research on consumption and energy and the Norwegian Network for Asian Studies. His research focuses on consumption and sustainability and the political economy of everyday practices, with a particular interest in Vietnam where he has worked for more than a decade.