Advertising and socialism

The nature and extent of consumer advertising in the Soviet Union, Poland: The nature and extent of consumer advertising in the Soviet Union, Poland
1. Auflage 2017
ISBN: 978-0-87332-053-5
Verlag: Routledge

Buch, Englisch, 182 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 368 g

This title was first published in 1974.

Autoren/Hrsg.

Hanson, Philip

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein

Inhaltsverzeichnis

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions