Creative Direction in a Digital World

A Guide to Being a Modern Creative Director
1. Auflage 2016
ISBN: 978-1-138-84751-4
Verlag: CRC Press

Buch, Englisch, 136 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 283 g

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.

- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.

- Develop the skills needed to communicate your ideas to a skeptical client.

- Learn how to more effectively manage your creative team.

- And most importantly craft digital experiences that get results.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Harrell, Adam

Fachgebiete

• Mathematik | Informatik EDV | Informatik Professionelle Anwendung

Inhaltsverzeichnis

Introduction Part I: Learn and Design Chapter 1: Understand Your Audience Chapter 2: What You Should Know about Branding Chapter 3: The Process of Ideation and Concepting Chapter 4: The Elements of Great Design Chapter 5: Creating Narrative with Animation and Video Chapter 6: Making Your Message Spread Chapter 7: The Innovation Trap Part II: Building and Showing Chapter 8: Guide to Digital Prototyping Chapter 9: Designing Digital Experiences Chapter 10: Presenting Chapter 11: Keeping Yourself and Your Team Happy

Über Autor(innen)

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.