Aligning Business Strategies and Analytics

Bridging Between Theory and Practice
1. Auflage 2019
ISBN: 978-3-319-93298-9
Verlag: Springer International Publishing

Buch, Englisch, Band 1, 211 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 518 g

Reihe: Advances in Analytics and Data Science

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners,but this book seeks to bridge this gap.

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.

Zielgruppe

Research

Autoren/Hrsg.

Harrison, Teresa D.

Anandarajan, Murugan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

Chapter 1: Aligning Business Strategies and Analytics: Bridging Between Theory and Practice.- Chapter 2: Cognitive Computing: Impacts on Financial Advice in Wealth Management.- Chapter 3: Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent.- Chapter 4: Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics.- Chapter 5: Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry.- Chapter 6: Importance of Project Management in Business Analytics: Academia and Real-world.- Chapter 7: A Review and Future Direction of Business Analytics Project Delivery.- Chapter 8: Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health.- Chapter 9: HR Analytics: Human Capital Return on Investment, Productivity and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware.- Chapter 10: Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast.- Chapter 11: Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications.- Chapter 12: Aligning Data Analytics and Strategy in the Chemical industry.

Über Autor(innen)

Murugan Anandarajan is a Professor of MIS at Drexel University. His current research interests lie in the intersections of areas Crime, IoT, and Analytics. His work has been published in journals such as Decision Sciences, Journal of MIS, and Journal of International Business Studies. He co-authored eight books, including Internet and Workplace Transformation (2006) and its follow up volume, The Internet of People, Things and Services (2018). He has been awarded over $2.5 million in research grants from various government agencies including the National Science Foundation, U.S. Department of Justice, National Institute of Justice, and the State of PA.
Teresa D. Harrison is Associate Professor of Economics, Associate Dean for Academic Affairs, and Director of the Center for Teaching Excellence at Drexel University’s LeBow College of Business. She is an applied micro-economist, with interest, research and publications in nonprofit organizational behaviors, including location decisions, entry, exit, mergers and growth. Her work has been published in journals such as Financial Review and Economic Inquiry.