Buch, Englisch, 520 Seiten, Format (B × H): 187 mm x 242 mm, Gewicht: 1025 g
Global Competition From a European Perspective
Buch, Englisch, 520 Seiten, Format (B × H): 187 mm x 242 mm, Gewicht: 1025 g
ISBN: 978-0-19-878213-1
Verlag: Oxford University Press
This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. genuinely global coverage, covering all the major trading areas, the emerging economies, and developing nations.
* extensive material on European issues, both within the EU and in Eastern Europe
* teaching aids include case studies, study topics, group activities, and an ongoing research project.
These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- PART ONE: INTERNATIONAL BUSINESS ACTIVITIES
- 1: The nature of international business
- 2: Multinational enterprises
- 3: International market entry and organizational response
- PART TWO: THE INTERNATIONAL ENVIRONMENT
- 5: The political,economic, and legal environment
- 6: Culture and ethics in international business
- 7: International institutions and global issues
- 8: Integration between countries
- The world's major trading nations The emerging economies
- PART THREE: INTERNATIONAL TRADE AND INVESTMENT
- 9: International trade and payments
- 10: Foreign exchange markets and exchange rate systems
- 11: Foreign Direct investment and collaborative strategies
- 12: International competitiveness
- PART FOUR: The European Union
- 13: The development and policies of the European Union
- 14: The single European Market
- 15: European political and economic integration
- The European Union and international business PART FIVE: Transition in Eastern Europe
- 16: Economic and political challenges for Eastern Europe in 1989
- 17: Privatization in Eastern Europe
- 18: Foreign Direct Investment in Eastern Europe
- 19: The relationship between the European Union and Eastern Europe
- Doing business in Eastern Europe
