Buch, Englisch, 340 Seiten, Format (B × H): 152 mm x 229 mm
Buch, Englisch, 340 Seiten, Format (B × H): 152 mm x 229 mm
Reihe: Critical Perspectives on Business and Management
ISBN: 978-0-415-74723-3
Verlag: CRC Press
The last few decades have seen a growing body of literature and research on business models which draws upon a multitude of subject areas including entrepreneurship, strategy, organization, finance, sales and marketing and operations management. This new 4 volume collection from Routledge will bring together the significant works to address the nature, development and evolution of business models.