Manual of International Marketing.

2006
ISBN: 978-3-8349-4655-3
Verlag: Gabler Verlag

Buch, Englisch, 568 Seiten, Previously published in hardcover, Format (B × H): 168 mm x 240 mm, Gewicht: 973 g

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Heilmann, Thomas

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Catchwords from the following areas:

- Global Marketing

- Marketing Management

- Brand Management

- Marketing Communication

- Customer Relations

Über Autor(innen)

Thomas Heilmann (Editor)
Thomas Heilmann is Partner of Scholz & Friends Group as well as Chairman of the board at Scholz & Friends AG and is responsible for the group’s strategy, expansion and the international network. Prior to this, he spent over ten years as a managing partner of Scholz & Friends Berlin in collaboration with Sebastian Turner. He is a visiting professor at the Berlin University of the Arts.