Corporate Reputations, Branding and People Management

1. Auflage 2018
ISBN: 978-1-138-40787-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 400 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 454 g

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Hetrick, Susan

Martin, Graeme

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

1 The Corporate Agenda and its Links with Human Resource Management2 Managing Corporate Brands and Reputations3 Organizational Identity, Action and Image: The Lynchpin4 The Quality of Individual Employment Relationships and Individual Employee Behavior5 Four Lenses on HR Strategy and the Employment Relationship6 New Developments in HR Strategy and the Employment Relationship7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR8 Corporate Communications and the Employment Relationship9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility10 Corporate Reputations, Branding and the Future of HR

Über Autor(innen)

Graeme Martin, Susan Hetrpson