Buch, Englisch, Band 4, 140 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 213 g
Buch, Englisch, Band 4, 140 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 213 g
Reihe: Electronic Commerce & Digital Markets
ISBN: 978-3-7412-2866-7
Verlag: Books on Demand
However, a crowd of people does not act intelligently per se, nor does it produce intelligent results by default. Instead, a crowd-based intelligence requires an appropriate mechanism to generate smart and beneficial outcomes.
This dissertation demonstrates how a crowd-based intelligence can be implemented and applied to various fields, in particular for new product development and knowledge sharing purposes. It provides an overview of several application areas and the accompanying design decisions to build a crowd intelligence platform.
Beyond conceptual support and a theoretical discourse, this dissertation aims to analyze and share the empirical findings and practical implications that have been gathered in real-world applications of these platforms. Derived from several field studies, we identify five key factors for a successful implementation of a crowd-based intelligence.