Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business
Re-issue
ISBN: 978-0-7494-7620-5
Verlag: Kogan Page

Buch, Englisch, 280 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 589 g

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

Autoren/Hrsg.

Hill, Peter

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Pricing in context; Chapter - 02: Why is pricing so difficult?; Chapter - 03: The remarkable benefits of getting pricing right; Chapter - 04: How most businesses price and why these methods are wrong; Chapter - 05: Understanding value versus cost; Chapter - 06: Packaging for higher prices; Chapter - 07: Customers don't always want the cheapest; Chapter - 08: Exploding all of the myths about pricing; Chapter - 09: Using guarantees to get increased prices; Chapter - 10: Discounting; Chapter - 11: Presenting the price properly; Chapter - 12: Directional pricing; Chapter - 13: Dealing with the human factor; Chapter - 14: Getting financial clarity; Chapter - 15: Your action plan; Chapter - 16: The final word on pricing for profit

Über Autor(innen)

Hill, Peter
Peter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Plymouth-based Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. During the last 15 years he has worked on projects UK wide as a business consultant driving financial performance. Peter is also a sought after business speaker and has run many business seminars across the UK and abroad, on all aspects of profit improvement and pricing - for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.

Peter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.