Buch, Englisch, 224 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 485 g
Reihe: Routledge Interpretive Marketing Research Routledge Interpretive Marketing Research
A Framework for Analysis and Research
Buch, Englisch, 224 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 485 g
Reihe: Routledge Interpretive Marketing Research Routledge Interpretive Marketing Research
ISBN: 978-0-415-19192-0
Verlag: Taylor & Francis
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Autoren/Hrsg.
Weitere Infos & Material
Introduction to consumer value, 1 The value of time in the context of waiting and delays, 2 Value as excellence in the consumption experience, 3 The value of status and the status of value, 4 Possessions, materialism, and other-directedness in the expression of self, 5 The dangers and opportunities of playful consumption, 6 Aesthetic value: beauty in art and fashion, 7 Ethics and the Typology of Consumer Value, 8 Devaluing value: the apophatic ethic and the spirit of postmodern consumption, Conclusions
