Buch, Englisch, Band 7, 280 Seiten, Format (B × H): 156 mm x 234 mm
AN EXPANDED CONCEPTUALIZATION OF MUSIC, MANAGEMENT, AND MARKETING-RELATED THEMES
Buch, Englisch, Band 7, 280 Seiten, Format (B × H): 156 mm x 234 mm
Reihe: Foundations and Trends® in Marketing
ISBN: 978-1-60198-172-1
Verlag: Now Publishers
Autoren/Hrsg.
Weitere Infos & Material
1. Introduction: Jazz and Organizational Strategy 2. The First-Level Jazz Metaphor: Organizing for Improvisation 3. The Second-Level Linguistic Metaphor: Jazz as a Language. 4. The Theory and Psychology of Improvisation: Individual Statements and Collective Conversation 5. Towards a New Typology of Jazz Musicians. 6. A Typology of Management and Marketing Styles Based on Parallels with the Jazz Metaphor. 7. Duke Ellington: If it Sounds Good, It is Good. 8. Dizzy Gillespie: Beyond Royalty, the Ultimate Jazz Icon. 9. Finale. 10. Coda. References.