Buch, Englisch, 291 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 630 g
Secrets for Success in One of Today's Fastest-Growing Businesses
Buch, Englisch, 291 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 630 g
ISBN: 978-0-471-50816-8
Verlag: Wiley
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:
* The basics of direct-mail selling and catalog sales
* The secrets to creating catalog copy that really sells
* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form
* How to choose and use the right mailing lists
* Managing the two essentials of the catalog business: sales volumeand pricing
Autoren/Hrsg.
Weitere Infos & Material
What Is the "Catalog Sales" Business?
A Few Starter Ideas.
What to Sell: Finding the Right Line.
Basics of Marketing.
Marketing via Catalogs and Mail.
Writing Catalog Copy that Sells.
The Important and Necessary Elements in the Mailing.
Mailing Lists: A Critical Necessity.
Costing, Pricing, and Accounting.
What It Takes to Succeed.
Financing Your Future.
Miscellaneous Aids to Success.
Appendixes.
References.
Index.
