Buch, Englisch, 232 Seiten, Format (B × H): 251 mm x 180 mm, Gewicht: 552 g
How to identify, protect, manage and exploit intellectual property within the business environment
Buch, Englisch, 232 Seiten, Format (B × H): 251 mm x 180 mm, Gewicht: 552 g
ISBN: 978-0-415-52791-0
Verlag: Taylor & Francis Ltd
Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.
This book will provide students with:
• the basic Intellectual Property law knowledge needed to identify a potential IP issue
• the tools and understanding to assess an IP breach
• the ability to identify where the problem cannot be solved in house and where expert legal assistance is required
• the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome
Autoren/Hrsg.
Weitere Infos & Material
1. Introduction and Nature of IP. 2. Copyright. 3. Confidentiality. 4. Patents. 5. Registered and Unregistered Design. 6. Business goodwill and reputation. 7. Exploitation of IP. 8. Intellectual property Audit [Housekeeping]. 9. IP and employees. 10. What if IP rights are infringed? 11. Competition law and Intellectual property