Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 468 g
How Tesco Continues to Win Customer Loyalty
Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 468 g
ISBN: 978-0-7494-5338-1
Verlag: Kogan Page
Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: Questions of loyalty; Chapter - 02: Making loyalty pay; Chapter - 03: Clubcard on trial; Chapter - 04: Because we can; Chapter - 05: Every little helped; Chapter - 06: Data, lovely data; Chapter - 07: Four Christmases a year; Chapter - 08: You are what you eat; Chapter - 09: Lifestyles become habits; Chapter - 10: Launching a bank; Chapter - 11: Babies, beauty and wine; Chapter - 12: A bigger deal; Chapter - 13: From mouse to house; Chapter - 14: Back to basics; Chapter - 15: Clubcard overseas; Chapter - 16: 'Tesco's most potent weapon'